Shopping Cart Abandonment Marketing
Shopping Cart Abandonment
Shopping cart abandonment (On-Line Exit Traffic) - Pop-Up When Browser is Closed by Consumer - Forrester Research calculated that 68% of on-line shoppers close the e-tailer’s browser before completing the order process and 53% exit before entering the shopping cart altogether. This is a huge opportunity loss. UMG developed an attention-grabbing pop-up window that offers a valuable incentive for continuing the purchase.
Through a valuable incentive and a time limit to respond, customers are encouraged to act immediately and buy on your site.
“Save-A-Sale” E-Mail - Automated Message after Shopping Cart Abandonment - UMG funds and launches an automatically generated E-Mail message to customers who have placed items in their on-line shopping cart and then exited the website without completing the purchase process.
Program Execution
Returning customers typically log in to their existing account either before or during the checkout process. New customers create accounts during their decision to buy. The log-in for existing or creation of an account for new customers captures e-mail addresses, which are then readily available for an outgoing e-mail communication. An automatically generated e-mail to those customers who have abandoned their shopping cart can be launched, trying to save the sale The technology is available to review the items placed in the shopping cart and to customize an offer to the customer automatically. Offers such as $10 off their order or free shipping of the order (funded by UMG) just for trying a UMG product.
Program Benefits
The immediacy of the automatically-generated e-mail catches the customer while they are still in “buying mode” so they can complete their purchase. The UMG upsell enrollment creates an incremental revenue stream for both partners as well as a completed purchase for our Partner!
